Conexus Scholar in Financial Well-Being (Dr. Magdalena Cismaru)
Email magdalena [dot] cismaru [at] uregina [dot] ca
Dr. Cismaru’s research interests include community wellbeing, health and safety. She has done research specifically related to money (i.e. how people make investments, how costs, including monetary costs affect behavioral change) but also research aiming to understand and improve difficult situations related to mental and physical health, including depression, obesity, alcohol consumption, and tobacco addiction. Her work in the area of social marketing and health decision making has been published widely in a variety of international journals such as Marketing Theory, Journal of Advertising, International Marketing Review, International Review on Public and Nonprofit Marketing, Social Marketing Quarterly, Health Marketing Quarterly, Journal of Health Communication, Trauma, Violence, & Abuse, and Canadian Public Policy/ Analyse de Politiques.
Levit, Tatiana, Magdalena Cismaru, and Alexis Zederayko (2016). “Application of the Transtheoretical Model and Social Marketing to Anti-Depression Campaign Websites,” in Social Marketing Quarterly Journal, Vol. 22(1), pg. 54-77.
Cismaru, Magdalena (2014). “Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communications Campaigns against It,” in Social Marketing Quarterly Journal, Vol. 20(1), pg. 66-82.
Cismaru, Magdalena and Anne M. Lavack (2011). “Campaigns Targeting Perpetrators of Intimate Partner Violence,” in Trauma, Violence, and Abuse, Vol. 12(4), pg. 183-197.
Cismaru, Magdalena, Jensen, Gitte, and Anne M. Lavack (2010). ““If the Noise Coming from Next Door Was Loud Music, You’d Do Something About It”: Using Mass Media Domestic Violence Campaigns to Encourage Domestic Bystander Intervention,” in Journal of Advertising, Vol. 39(4), pg. 69-82 (best article).
Cismaru, Magdalena, Sameer Deshpande, Robin Thurmeier, Anne M. Lavack and Noreen Agrey (2010). “Preventing Fetal Alcohol Spectrum Disorders: The Role of Protection Motivation Theory,” in Health Marketing Quarterly, Vol. 27(1), pg. 66-85.
Cismaru, Magdalena, Anne M. Lavack and Evan Markewich (2009). “Social Marketing Campaigns Aimed at Preventing Drunk Driving: A Review and Recommendations,” in the International Marketing Review, Special Issue: Social Marketing in a Global Context, Vol. 26(3), pg. 292-311.
Cismaru, Magdalena, Anish Nagpal, and Parthasarathy Krishnamurthy (2009). “The Role of Response and Self-Efficacy in Persuasiveness of Health Recommendations,” in Journal of Health Psychology, Vol. 14(1), pg. 135-141.
Cismaru, Magdalena and Anne M. Lavack (2007). “Social Marketing Campaigns Aimed at Preventing and Controlling Obesity: A Review and Recommendations,” in the International Review on Public and Nonprofit Marketing, Vol. 4(1/2), pg. 9-30.